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“Personalization” is Dead – Long Live Personalization
Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that...
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What Keeps Digital Publishing Execs up at Night? Conversations from the...
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business...
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What Keeps Digital Publishing Execs Up at Night? Part 3: Over-Relying on...
Having discussed monetizing the mobile channel and distributing content via social channels, we continue our series of blogs on conversations from the Digiday Publishers Summit with another topic that...
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The Age of Mobile Moves from Static to Dynamic
This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the...
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